The Brief
A first-year festival with no existing brand needed an identity, a signage system, and a social presence in about six weeks.
The Approach
I designed one flexible poster grid that generated every asset — badges, signage, story templates — from the same underlying rules, so a small team could produce a full weekend of collateral fast.
The Outcome
The system shipped as a lightweight template kit the festival's own team could keep using without me in the loop.
Credits
- Role
- Identity & Systems Design
- Year
- 2023
- Deliverables
- Identity system, signage, social templates