The Brief
Fieldnote needed an identity that could live equally well as an app icon, a full interface, and a stack of exported PDFs — without turning into three unrelated brands.
The Approach
I built the system around a single recurring mark — a folded corner — and let type carry the rest of the personality: one display face for moments of arrival, one workhorse face for the long haul of daily use.
The Outcome
The result travels: the same folded-corner mark reads at 16 pixels in a tab bar and at poster scale on launch day signage.
Credits
- Role
- Identity & UI Design
- Year
- 2025
- Deliverables
- Identity system, iOS UI kit, marketing site