The Brief
A streaming brand built around live, overnight programming needed a mark that felt alive on air, not just correct on a business card.
The Approach
Every asset was designed as a keyframe first, a static lockup second — the identity is a small set of rules for how the mark breathes, not a fixed logo file.
The Outcome
Station idents, social loops, and the on-air lower third all share one easing curve and one palette shift, so the brand feels like one voice across formats.
Credits
- Role
- Brand & Motion Design
- Year
- 2024
- Deliverables
- Identity system, motion guidelines, social templates