The Brief
The maker's physical showroom had real material presence — grain, joinery, weight — that the existing online store flattened into stock e-commerce chrome.
The Approach
I rebuilt the product template around large-format photography and a restrained type system, giving each piece room the way it would get room on a showroom floor.
The Outcome
The shop now reads like a small catalog rather than a template, with product pages built to hold one hero image at real scale.
Credits
- Role
- Art Direction & UI Design
- Year
- 2023
- Deliverables
- Visual system, product page templates, photography direction